Default HubSpot Blog

Sample - How To Post

Posted by Sample HubSpot User

May 4, 2014 8:49:51 PM


INTRODUCTION:

Your “how to” blog post should teach the reader how to do something by breaking it down into a series of steps.

Begin your blog post by explaining what problem you are going to solve through your explanation and be sure to include any relevant keywords. Add in a personal story to establish your credibility on this topic. And make sure to end your blog post with a summary of what your reader will gain by following your lead.

Need some inspiration? Check out these "How-To" examples from the HubSpot blog:

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How B-School is Like Marriage

Posted by Brian Cantwell

Jul 21, 2009 3:51:00 PM

With my wedding coming up this weekend, I've got marriage on the brain. I'm designing ceremony programs in my sleep. My feet start spontaneously waltzing on my walk to work. I see seating charts in my Excel spreadsheets. Salesforce.com is looking suspiciously like my Crate & Barrel registry. Basically, I'm finding parallels with marriage in everything I'm doing, so it seems only natural to draw some connections between my upcoming nuptials and another huge committment in my life, b-school. 

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Topics: marriage, MIT Sloan, b-school, wedding

I'm Not a DJ But I Play One on the Interwebs

Posted by Brian Cantwell

Jul 14, 2009 10:32:00 AM

Most MBA summer internships come with their fair share of cool opportunities. Many interns get to enjoy baseball games, lunches with senior execs, weekend boondoggles, and company swag, but it isn't everyday that an intern gets to star in a music video.

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Topics: internship, summer internship, HubSpot, inbound marketing, viral video

The Best Career Advice I Never Read: An MBA's Take on the Pmarca Guide

Posted by Brian Cantwell

Jul 9, 2009 2:02:00 PM

With the venture community abuzz over Netscape co-founder and serial entrepreneur Marc Andreessen's new venture fund, I happened to fortuitously stumble upon Marc's personal blog. I'm glad I did, because I discovered the best collection of career advice that I've ever read. Marc's advice should be printed, bound, and placed in the career development office of every university in the country. The "Pmarca Guide to Career Planning" is honest, insightful, and a must read for any entrepreneur, undergraduate, pre-MBA, or MBA student. 

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Topics: career, Marc Andreessen, career plan, MBA

I'm (sort of) a HubSpot Viral Video Star

Posted by Brian Cantwell

Jun 30, 2009 4:58:00 PM

Today my summer employer HubSpot launched their latest viral video, a hilarious twist on the ED ads from Viagra, Levitra, Cialis, and others. I was fortunate enough to take a bit role, providing the doctor-esque voiceover at the end. Check out the video. Who knows, you may start to experience overwhelming lead flow!

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Topics: HubSpot, viral video

Back on Top (of Google)

Posted by Brian Cantwell

Jun 29, 2009 8:33:00 PM

A few days I ago I wrote about my mission to return to the first page of Google results for my own name. The Facebook profile of an anonymous Brian Cantwell had risen to the top of the Google results, knocking my Twitter page page to the purgatory of SEO: Google's second page.

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Topics: google rank, facebook

Attention Brian Cantwell: Get Off My Google Results Page!

Posted by Brian Cantwell

Jun 26, 2009 12:22:00 PM

Dear Brian Cantwell,
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Topics: self-google, google rank, google, brian cantwell

Energizing the MIT $100K with Inbound Marketing

Posted by Brian Cantwell

Jun 25, 2009 10:00:00 AM

As a summer intern at HubSpot, I've been drinking a lot of "inbound marketing" kool-aid over the past few weeks. For the uninitiated, inbound marketing is a new way of looking at marketing that focuses on getting found by customers through the web rather than putting tremendous effort and expense into finding customers through direct mail, TV, magazines, etc. There is a great article on the topic on HubSpot's blog. This paradigm shift in the marketing world has been generating some press and HubSpot (a startup that sells software to help small businesses with their inbound marketing) is at the center of the conversation.

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Topics: twitter, sombit mishra, inbound marketing, viral video, brian cantwell, MIT $100K

Why They Use Twitter (Straight From the Twittersphere)

Posted by Brian Cantwell

Jun 17, 2009 1:29:00 PM

As I was writing my post on why I use Twitter, I was curious to see if the Twittersphere shared my views. Do most twitterers use Twitter to find and filter information? Do they use it to connect with friends? Do they use it as a content distribution platform?

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Topics: twitter, #whytwitter

Why I Use Twitter (And You Should Too!)

Posted by Brian Cantwell

Jun 17, 2009 11:44:00 AM

Yesterday my MIT Sloan classmate @amandapey (check out her b-school blog) tweeted about a study that compared click-through rates on links posted to Twitter and links posted to Facebook. Twitter blew Facebook away with nearly double the click-throughs, despite having 7x smaller test audience. That got me thinking about why I use Twitter and what I find so useful about it.

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Topics: twitter, MIT Sloan, MBA, b-school, #whytwitter