INTRODUCTION:
Your “how to” blog post should teach the reader how to do something by breaking it down into a series of steps.
Begin your blog post by explaining what problem you are going to solve through your explanation and be sure to include any relevant keywords. Add in a personal story to establish your credibility on this topic. And make sure to end your blog post with a summary of what your reader will gain by following your lead.
Need some inspiration? Check out these "How-To" examples from the HubSpot blog:
Read More
With my wedding coming up this weekend, I've got marriage on the brain. I'm designing ceremony programs in my sleep. My feet start spontaneously waltzing on my walk to work. I see seating charts in my Excel spreadsheets. Salesforce.com is looking suspiciously like my Crate & Barrel registry. Basically, I'm finding parallels with marriage in everything I'm doing, so it seems only natural to draw some connections between my upcoming nuptials and another huge committment in my life, b-school.
Read More
Topics:
marriage,
MIT Sloan,
b-school,
wedding
Most MBA summer internships come with their fair share of cool opportunities. Many interns get to enjoy baseball games, lunches with senior execs, weekend boondoggles, and company swag, but it isn't everyday that an intern gets to star in a music video.
Read More
Topics:
internship,
summer internship,
HubSpot,
inbound marketing,
viral video
With the venture community abuzz over Netscape co-founder and serial entrepreneur Marc Andreessen's new venture fund, I happened to fortuitously stumble upon Marc's personal blog. I'm glad I did, because I discovered the best collection of career advice that I've ever read. Marc's advice should be printed, bound, and placed in the career development office of every university in the country. The "Pmarca Guide to Career Planning" is honest, insightful, and a must read for any entrepreneur, undergraduate, pre-MBA, or MBA student.
Read More
Topics:
career,
Marc Andreessen,
career plan,
MBA
Today my summer employer HubSpot launched their latest viral video, a hilarious twist on the ED ads from Viagra, Levitra, Cialis, and others. I was fortunate enough to take a bit role, providing the doctor-esque voiceover at the end. Check out the video. Who knows, you may start to experience overwhelming lead flow!
Read More
Topics:
HubSpot,
viral video
A few days I ago I wrote about my mission to return to the first page of Google results for my own name. The Facebook profile of an anonymous Brian Cantwell had risen to the top of the Google results, knocking my Twitter page page to the purgatory of SEO: Google's second page.
Read More
Topics:
google rank,
facebook
As a summer intern at HubSpot, I've been drinking a lot of "inbound marketing" kool-aid over the past few weeks. For the uninitiated, inbound marketing is a new way of looking at marketing that focuses on getting found by customers through the web rather than putting tremendous effort and expense into finding customers through direct mail, TV, magazines, etc. There is a great article on the topic on HubSpot's blog. This paradigm shift in the marketing world has been generating some press and HubSpot (a startup that sells software to help small businesses with their inbound marketing) is at the center of the conversation.
Read More
Topics:
twitter,
sombit mishra,
inbound marketing,
viral video,
brian cantwell,
MIT $100K
As I was writing my post on why I use Twitter, I was curious to see if the Twittersphere shared my views. Do most twitterers use Twitter to find and filter information? Do they use it to connect with friends? Do they use it as a content distribution platform?
Read More
Topics:
twitter,
#whytwitter
Yesterday my MIT Sloan classmate @amandapey (check out her b-school blog) tweeted about a study that compared click-through rates on links posted to Twitter and links posted to Facebook. Twitter blew Facebook away with nearly double the click-throughs, despite having 7x smaller test audience. That got me thinking about why I use Twitter and what I find so useful about it.
Read More
Topics:
twitter,
MIT Sloan,
MBA,
b-school,
#whytwitter
