--- title: Default HubSpot Blog | twitter description: twitter | --- # Default HubSpot Blog ## [Energizing the MIT $100K with Inbound Marketing](https://blog-bcantwell.hs-sites.com/bid/13772/energizing-the-mit-100k-with-inbound-marketing) Posted by [Brian Cantwell](https://blog-bcantwell.hs-sites.com/author/brian-cantwell) Jun 25, 2009 10:00:00 AM - [Tweet](https://twitter.com/share) [![](https://blog-bcantwell.hs-sites.com/hs-fs/file-25659426-png/images/mit100k20_white2.png) ](https://blog-bcantwell.hs-sites.com/bid/13772/energizing-the-mit-100k-with-inbound-marketing) As a [summer intern at HubSpot](https://www.hubspot.com/blog/bid/4808/Meet-HubSpot-s-Summer-Interns), I've been drinking a lot of "inbound marketing" kool-aid over the past few weeks. For the uninitiated, inbound marketing is a new way of looking at marketing that focuses on *getting found by customers* through the web rather than putting tremendous effort and expense into *finding customers* through direct mail, TV, magazines, etc. There is a [great article on the topic on HubSpot's blog](http://blog.hubspot.com/blog/tabid/6307/bid/4416/Inbound-Marketing-the-Next-Phase-of-Marketing-on-the-Web.aspx). This paradigm shift in the marketing world has been [generating some press](http://www.boston.com/business/technology/articles/2009/04/26/increasingly_marketing_isnt_just_one_way_street/) and HubSpot (a startup that sells software to help small businesses with their inbound marketing) is at the center of the conversation. [Read More](https://blog-bcantwell.hs-sites.com/bid/13772/energizing-the-mit-100k-with-inbound-marketing) Topics: [twitter](https://blog-bcantwell.hs-sites.com/topic/twitter), [sombit mishra](https://blog-bcantwell.hs-sites.com/topic/sombit-mishra), [inbound marketing](https://blog-bcantwell.hs-sites.com/topic/inbound-marketing), [viral video](https://blog-bcantwell.hs-sites.com/topic/viral-video), [brian cantwell](https://blog-bcantwell.hs-sites.com/topic/brian-cantwell), [MIT $100K](https://blog-bcantwell.hs-sites.com/topic/mit-100k) ## [Why They Use Twitter (Straight From the Twittersphere)](https://blog-bcantwell.hs-sites.com/bid/16470/why-they-use-twitter-straight-from-the-twittersphere) Posted by [Brian Cantwell](https://blog-bcantwell.hs-sites.com/author/brian-cantwell) Jun 17, 2009 1:29:00 PM - [Tweet](https://twitter.com/share) As I was writing my post on [why I use Twitter](https://blog.bcantwell.com/bid/15649/Why-I-Use-Twitter-And-You-Should-Too), I was curious to see if the Twittersphere shared my views. Do most twitterers use Twitter to find and filter information? Do they use it to connect with friends? Do they use it as a content distribution platform? [Read More](https://blog-bcantwell.hs-sites.com/bid/16470/why-they-use-twitter-straight-from-the-twittersphere) Topics: [twitter](https://blog-bcantwell.hs-sites.com/topic/twitter), [#whytwitter](https://blog-bcantwell.hs-sites.com/topic/whytwitter) ## [Why I Use Twitter (And You Should Too!)](https://blog-bcantwell.hs-sites.com/bid/15649/why-i-use-twitter-and-you-should-too) Posted by [Brian Cantwell](https://blog-bcantwell.hs-sites.com/author/brian-cantwell) Jun 17, 2009 11:44:00 AM - [Tweet](https://twitter.com/share) [![](https://blog-bcantwell.hs-sites.com/hs-fs/file-25659156-jpg/images/information_overload_medium.jpg) ](https://blog-bcantwell.hs-sites.com/bid/15649/why-i-use-twitter-and-you-should-too) Yesterday my MIT Sloan classmate [@amandapey](http://twitter.com/amandapey) (check out [her b-school blog](http://savemefrombschool.com/)) tweeted about a [study that compared click-through rates](http://evbart.com/2009/06/facebook-vs-twitter-round-two-with-url-shorteners-as-the-judge/) on links posted to Twitter and links posted to Facebook. Twitter blew Facebook away with nearly double the click-throughs, despite having 7x smaller test audience. That got me thinking about why [I use Twitter](http://twitter.com/cantwell) and what I find so useful about it. [Read More](https://blog-bcantwell.hs-sites.com/bid/15649/why-i-use-twitter-and-you-should-too) Topics: [twitter](https://blog-bcantwell.hs-sites.com/topic/twitter), [MIT Sloan](https://blog-bcantwell.hs-sites.com/topic/mit-sloan), [MBA](https://blog-bcantwell.hs-sites.com/topic/mba), [b-school](https://blog-bcantwell.hs-sites.com/topic/b-school), [#whytwitter](https://blog-bcantwell.hs-sites.com/topic/whytwitter) ## [The MBA Halfway Point - Looking Back](https://blog-bcantwell.hs-sites.com/bid/13481/the-mba-halfway-point-looking-back) Posted by [Brian Cantwell](https://blog-bcantwell.hs-sites.com/author/brian-cantwell) Jun 5, 2009 4:23:00 PM - [Tweet](https://twitter.com/share) With the completion of exams and the start of my summer internship, the time has come to officially close the books on MIT Sloan MBA Year 1. The year was exhausting, exhilarating, and full of surprises. For all you future MBAs out there, here at the things I wish I had known a year ago. [Read More](https://blog-bcantwell.hs-sites.com/bid/13481/the-mba-halfway-point-looking-back) Topics: [twitter](https://blog-bcantwell.hs-sites.com/topic/twitter), [first year](https://blog-bcantwell.hs-sites.com/topic/first-year), [financial crisis](https://blog-bcantwell.hs-sites.com/topic/financial-crisis), [MIT Sloan](https://blog-bcantwell.hs-sites.com/topic/mit-sloan), [MBA](https://blog-bcantwell.hs-sites.com/topic/mba), [b-school](https://blog-bcantwell.hs-sites.com/topic/b-school), [wedding](https://blog-bcantwell.hs-sites.com/topic/wedding) [All posts](https://blog-bcantwell.hs-sites.com/all) ## About this blog This is where you give the visitor a brief introduction to both this blog and your company. Keep the intro pithy and punchy. ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [MBA (4)](https://blog-bcantwell.hs-sites.com/topic/mba) - [b-school (4)](https://blog-bcantwell.hs-sites.com/topic/b-school) - [twitter (4)](https://blog-bcantwell.hs-sites.com/topic/twitter) - [HubSpot (3)](https://blog-bcantwell.hs-sites.com/topic/hubspot) - [MIT Sloan (3)](https://blog-bcantwell.hs-sites.com/topic/mit-sloan) - [viral video (3)](https://blog-bcantwell.hs-sites.com/topic/viral-video) - [#whytwitter (2)](https://blog-bcantwell.hs-sites.com/topic/whytwitter) - [brian cantwell (2)](https://blog-bcantwell.hs-sites.com/topic/brian-cantwell) - [google rank (2)](https://blog-bcantwell.hs-sites.com/topic/google-rank) - [inbound marketing (2)](https://blog-bcantwell.hs-sites.com/topic/inbound-marketing) - [internship (2)](https://blog-bcantwell.hs-sites.com/topic/internship) - [summer internship (2)](https://blog-bcantwell.hs-sites.com/topic/summer-internship) - [wedding (2)](https://blog-bcantwell.hs-sites.com/topic/wedding) - [MIT $100K (1)](https://blog-bcantwell.hs-sites.com/topic/mit-100k) - [Marc Andreessen (1)](https://blog-bcantwell.hs-sites.com/topic/marc-andreessen) - [career (1)](https://blog-bcantwell.hs-sites.com/topic/career) - [career plan (1)](https://blog-bcantwell.hs-sites.com/topic/career-plan) - [facebook (1)](https://blog-bcantwell.hs-sites.com/topic/facebook) - [financial crisis (1)](https://blog-bcantwell.hs-sites.com/topic/financial-crisis) - [first year (1)](https://blog-bcantwell.hs-sites.com/topic/first-year) - [google (1)](https://blog-bcantwell.hs-sites.com/topic/google) - [marriage (1)](https://blog-bcantwell.hs-sites.com/topic/marriage) - [self-google (1)](https://blog-bcantwell.hs-sites.com/topic/self-google) - [sombit mishra (1)](https://blog-bcantwell.hs-sites.com/topic/sombit-mishra) - [summer (1)](https://blog-bcantwell.hs-sites.com/topic/summer) [see all](https://blog-bcantwell.hs-sites.com/topic/twitter#) ## Share this Page [![Share on Facebook](https://static.hubspot.com/final/img/common/icons/social/facebook-24x24.png)](http://www.facebook.com/share.php?u=https%3A%2F%2Fblog-bcantwell.hs-sites.com%2Ftopic%2Ftwitter%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](http://www.linkedin.com/shareArticle?mini=True&url=https%3A%2F%2Fblog-bcantwell.hs-sites.com%2Ftopic%2Ftwitter%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fblog-bcantwell.hs-sites.com%2Ftopic%2Ftwitter%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fblog-bcantwell.hs-sites.com%2Ftopic%2Ftwitter%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Default%20HubSpot%20Blog%20%7C%20twitter) [![Share on Email](https://static.hubspot.com/final/img/common/icons/social/email-24x24.png)](mailto:?subject=Check%20out%20https%3A%2F%2Fblog-bcantwell.hs-sites.com%2Ftopic%2Ftwitter%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Fblog-bcantwell.hs-sites.com%2Ftopic%2Ftwitter%3Futm_medium%3Dsocial%26utm_source%3Demail) ## Recent Blog Posts