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Why They Use Twitter (Straight From the Twittersphere)

Posted by Brian Cantwell

Jun 17, 2009 1:29:00 PM

As I was writing my post on why I use Twitter, I was curious to see if the Twittersphere shared my views. Do most twitterers use Twitter to find and filter information? Do they use it to connect with friends? Do they use it as a content distribution platform?

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Topics: twitter, #whytwitter

Why I Use Twitter (And You Should Too!)

Posted by Brian Cantwell

Jun 17, 2009 11:44:00 AM

Yesterday my MIT Sloan classmate @amandapey (check out her b-school blog) tweeted about a study that compared click-through rates on links posted to Twitter and links posted to Facebook. Twitter blew Facebook away with nearly double the click-throughs, despite having 7x smaller test audience. That got me thinking about why I use Twitter and what I find so useful about it.

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Topics: twitter, MIT Sloan, MBA, b-school, #whytwitter